ABAKE

Who and what is ABAKE: a graphic design studio based in London, consisting of four people.

Who does ABAKE work for: Abake works with and for a wide range of clients including singers, bands, artists, universities, architects, museums, furniture designers, fashion designers, film production companies, art trusts and magazines. They co-edit and design the magazine Sexymachinery, an architectural production, and co-direct a clothing and record label called Kitsune. 

Clientele: The Cardigans, Maison Martin Margiela, Peter Jensen, Bookworks, and the British Council.

Links: www.kitsune.fr

        

sexymachinery.com

Sexy Machinary Magazine

Limb Typography 

As the name suggests the exhibit can be used by the visitors to create letters or words by poking their arms through holes on a black vertically suspended piece of material. The words or letters cannot be seen by the individuals who are creating them but only by other passing visitors.

The Plates 

The plates and products shown below were made especially for the GAS exhibition. The plates are about each of the designers. As Kajsa is from Sweden and others are from Wales and France, so they want to bring a bit over here and teach some people how to pronounce certain parts of different languages, which are quite difficult through these products. The idea is because plates are things we use everyday and we eat with them.

The text on the plates is a very technically description of how to articulate a mouth, and so they made a bit of research. If you really read it, if you really try to do it, the description is very precise. But the main point is if someone is trying to read the description, what you need to do or in order to pronounce the difficult pronoun, so once you get to read it, then you need to repeat because that it means you already know.

Fathers Patches:

This trouser is one of the products they have designed especially for the GAS show. The patch shows the designers fathers.

The reason they have chosen there fathers was that if you think about medium of a patch, then the first thing could be Lacoste's logo. It has really a universal power. However, they wanted to go towards the opposite direction and take something, which is not universal, but extremely personal. So they had a choice between mums and fathers. 

The designers collected pictures of there fathers and sent them to a man in North of England who is sewing then by hand.