This picture was for a feature entitled "Furniture" in 1960. It is a really simple photo, but the message is clear enough. Baby's expression represents fear, he doesn't even think about the idea of get out there, he's afraid to fall down, so it means the sofa is safe in someway.
Simple, clear, smart. Needless to say.
Great composition, playing with the letters, making a kind of toy in someway.
Playing again with the place of the letters and the colours, leaving a phrase in smalls letters to make it clearer. Simple again, we related the colours with each word. So it's not a big deal if the letters are not in the right place.
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