Daniel Eatock

Daniel Eatock (born 1975), a graduate of Ravensbourne College of Design and Communication and the Royal College of Art, is a graphic designer based in London who is interested in connections between image and language, titles, punch lines, miscommunication, subversions, open systems, contributions from others, seriality, collections, discovery and inventing. He worked as an intern at the Walker Art Centre in Minneapolis before establishing Foundation 33, a multidisciplinary practice that later merged with creative agency Boymeetsgirl. He likes to employ a rational, logical and pragmatic approach when making work. He is also known as "an obsessive design documentarian and a champion of democratizing information architecture systems".

Manifesto:

Begin with ideas

Embrace chance

Celebrate coincidence

Ad-lib and make things up

Eliminate superfluous elements

Subvert expectation

Make something difficult look easy

Be first or last

Believe complex ideas can produce simple things

Trust the process

Allow concepts to determine form

Reduce material and production to their essence

Sustain the integrity of an idea

Propose honesty as a solution

Small Medium Large

Brave

Ground Clouds

Chameleon

House with Matching Dog

Daniel Eatock sees the world in every other way but regular. He catches those moments we usually miss, because we are too busy think about them for more than few seconds. Also, the way he titles his photos gives them a whole new meaning. He makes us look through his eyes and see matching colours around us, relationships between objects and the funny side of everyday's life. Whenever we see something interesting and think " I wish I had a camera here.", he is probably around the corner taking photos.