This logo and advertising campaign for the infamous reality tv program 'Big Brother' was created by a group of graphic designers which Sara De Bondt was a part of. She contributed towards the remaking of this famous icon which became world widely known to represent a popular tv program. Each year the icon would be re-designed into something that revealed the Big Brother identity but also revealed a twist. Being a former fan of Big Brother I was fascinated to know that I had been exposed to graphic design in tv programs openings which never crossed my mind. This also made me perceive graphic design more through tv branding, identity and advertising.
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