GUERRILLA MARKETING

What is Guerrilla Marketing? 

Guerrilla Marketing refers to methods of publicising and advertising promotions without resorting to a budget for guidance. GM focuses solely on time, energy, thinking outside the box and creativity. Capital is irrelevant.

GM campaigns are more often than so, are carried out via unorthodox channels, often controversial, thought-provoking and inspiring in locations specifically chosen to shock their audience and consumers.

GM seeks out to generate a buzz and build a reputation with the public. The term “Guerrilla Marketing” was fashioned and defined by Jay Conrad Levinson.

Examples of Guerrilla Marketing

Reverse Graffiti Advertising

 

The selective removal of dirt on streets, walls, old buildings and other places with dirt-ridden surfaces, in order to promote campaigns or advertise businesses. Using a pressure washer with only water, and stencils, Reverse Graffiti clean your advertisement into the dirt. No harmful substances or chemicals are used during this process. This makes the form of GM all the more cheaper.

It is a completely legal process and a great solution to short-term advertising in busy city centres. Reverse Graffiti adverts can last anywhere from 1 to 5 months.

The Privy Council

 

Designed by the world famous Saatchi & Saatchi, this campaign of GM strode to make the public of New York City aware of the shortage of public restrooms. Cardboard cut-outs of men urinating in public street corners were places all around the city with more-public-toilets-ny.org on the back of the t-shirt.

On the website, The Privy Council urge New Yorkers to contact their local council workers to pass legislation to create new, clean and accessible public restrooms for the city.

Feed SA – Trolley  

 

Feed SA is South African charity dedicated to nourishing the poor communities of South Africa, helping children in particular to go to school on a full stomach.

"We placed decals of hungry begging street children at the bottom of supermarket trolleys bearing the Feed SA website and the line "See how easy feeding the hungry can be?"

Food placed in the trolley would appear to be given to hungry and begging child, which is clearly a very poignant method of driving people to support the charity and think of others.

The Weed Bouquet Delivery

 

The photo and description says it all really, but what better way to promote a great award-winning TV show  Weeds AND suck up to several magazines and newspapers than send agencies a bouquet of flowers, no sorry, marijuana? There isn’t!

Possibly one of the most creative ways yet and also completely legal, (no THC.) Genius!

 

Kiwi Ketchup Packets

It’s not exactly nauseating but it’s better than finding that missing limb in your soup, right?

A collection of New Zealand restaurants hold host to these ketchup packets. Smart move seeing that many use ketchup as fake blood. Agency PublicisMojo and organisation CALM, Campaign Against Landmines teamed up to create these pretty fun yet thought provoking sachets that makes many people willing to get their hands on these ketchup packets and start tearing away!